WKD Berry Blast Comes in Two Serving Sizes
Michael Hemsworth — May 4, 2022 — Marketing
References: shs-drinks & foodbev
The WKD Berry Blast is the latest offering from SHS Drinks as an alcoholic refreshment that's ready to deliver premium flavor this summer. The drink features a 4% ABV to keep it in-line with the brand's existing offerings and boasts a berry flavor that's sure to be favored by consumers in the UK market, according to research. The beverage is arriving as a limited-edition product in two serving sizes including 275ml and 700ml.
Head of Brand at WKD Alison Gray spoke further on the new WKD Berry Blast saying, "Berry is set to be the next big thing in RTD flavours and our eye-catching Berry Blast packs are going to ensure that WKD is front and centre and grabs consumer attention in independents. Our target market actively seeks out innovation and new variants, they expect WKD to deliver new products on a regular basis and our latest offering will not disappoint.”
Head of Brand at WKD Alison Gray spoke further on the new WKD Berry Blast saying, "Berry is set to be the next big thing in RTD flavours and our eye-catching Berry Blast packs are going to ensure that WKD is front and centre and grabs consumer attention in independents. Our target market actively seeks out innovation and new variants, they expect WKD to deliver new products on a regular basis and our latest offering will not disappoint.”
Trend Themes
1. Berry-flavored Alcoholic Beverages - The introduction of limited edition berry-flavored coolers presents an opportunity for beverage companies to explore similar concoctions that cater to the growing demand for fruity and refreshing alcohol-based drinks.
2. Premiumization of Rtds - The launch of WKD Berry Blast, with a premium berry flavor and two serving sizes, demonstrates the potential for ready-to-drink alcoholic beverages to target a more discerning consumer base.
3. Localized Limited Edition Beverages - Creating small-batch, time-limited beverages like WKD Berry Blast, with flavors and packaging designed for specific regions, allows for experimentation, promotion and increases consumer attention and loyalty.
Industry Implications
1. Alcoholic Beverage Manufacturing - The trend of offering berry-flavored alcoholic beverages creates a space for beverage companies to launch similar products and capture a market share of those seeking new and appealing tastes.
2. Ready-to-drink (RTD) Beverage Industry - The premiumization of RTDs offers disruptive innovation opportunities for industry players to create more sophisticated and elevated beverages that cater to a more refined and discerning consumer base.
3. Regional Beverage Markets - The limited option of a berry-flavored RTD tailored specifically to the UK market presents the opportunity for beverage manufacturers to develop localized and region-specific beverages that cater to unique preferences and boost brand loyalty.
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