Coca-Cola's 'Wish in a Bottle' campaign created one of the most elaborate stunts to the surprise of festival-goers in Israel. As part of 'Coca-Cola Summer Love,' a massive outdoor festival, Coke handed out specially made bottles that triggered fireworks.
To execute the stunt, bottles were handed out and people were told to give it to someone they were with, whether a spouse or friend. Once the bottle was opened, a Wi-Fi signal was sent to a drone that flew 1,000 feet in the air, and automatically released a firework that resembled a shooting star. Lucky participants were not only treated to a shooting star in their honor, the Wish in a Bottle campaign also granted them a wish. One person was singled out, who wished to DJ a massive party. Once his firework lit off, the teenagers wish of DJing a party came true.
Firework-Launching Soda Bottles
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