Pretty Fast Delivery Makes Ugly Pictures But A Great Point

How to portray speed in print? Blurs have been done to death. A Berlin advertising agency came up with a creative solution for their client, Inline Courier, a bicycle delivery service. They took models and subjected them to air forces not seen since the bombing of Berlin in WWII.

The innovative poster was handled by Scholz & Friends, Berlin, Germany.

Creative Directors: Matthias Spaetgens, Oliver Handlos, Jan Leube

Art Director: Mathias Rebmann

Photographer: Hans Starck

Implications - No longer just looking for attractive images, consumers are seeking out more unconventional art. Designs that depict something not normally deemed as good-looking appeals to customers who want to experience something new.