How to portray speed in print? Blurs have been done to death. A Berlin advertising agency came up with a creative solution for their client, Inline Courier, a bicycle delivery service. They took models and subjected them to air forces not seen since the bombing of Berlin in WWII.
The innovative poster was handled by Scholz & Friends, Berlin, Germany.
Creative Directors: Matthias Spaetgens, Oliver Handlos, Jan Leube
Art Director: Mathias Rebmann
Photographer: Hans Starck
Implications - No longer just looking for attractive images, consumers are seeking out more unconventional art. Designs that depict something not normally deemed as good-looking appeals to customers who want to experience something new.
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