The Wilson Tennis Roger Federer Commercial is About Feelings

By: Tiana Reid - Published: • References: wilson and adweek.blogs
The Wilson Tennis Roger Federer commercial features the tennis pro playing his hand at therapy. A tennis player is frustrated by his crappy performance on the court (namely his backhand) and Federer asks him the typical psychoanalyst question: "How does that make you feel?"

The premise is that there is more feel in Wilson's tennis rackets. Who would have ever thought there would be popular advertising commercials actually promoting men's feelings?