The Wilson Tennis Roger Federer Commercial is About Feelings

By: Tiana Reid - Published: Jun 21, 2010 • References: wilson & adweek.blogs
The Wilson Tennis Roger Federer commercial features the tennis pro playing his hand at therapy. A tennis player is frustrated by his crappy performance on the court (namely his backhand) and Federer asks him the typical psychoanalyst question: "How does that make you feel?"

The premise is that there is more feel in Wilson's tennis rackets. Who would have ever thought there would be popular advertising commercials actually promoting men's feelings?

Implications - xx
This commercial is both comedic and informative and is sure to be a hit with audiences everywhere, and especially those who are engaged in organized sports teams. Stats for Sports Therapy Ads Trending: Older & Average
Research: 2,527 clicks in 309 w
Interest: > 3 minutes
Concept: Wilson Tennis Roger Federer
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: heroic footballer ads, soccer distraction ads, and ineffable sports campaigns.