'Wild Turkey Bourbon' Shows Its History Through Authentic Short Films

By: Erica Francis - Aug 15, 2016
References: wildturkeybourbon & adsoftheworld
Kentucky-based Wild Turkey Bourbon uses a short film to tell consumers about its history. Actor Matthew McConaughey is the star of the documentary and recounts his discovery of the company and touts about how he wanted to be more than a spokesperson telling a story. He got his wish, as he tells viewers he's now the creative director of the new Wild Turkey campaign.

The film focuses on the family aspect of making the bourbon and emphasizes how distinctly American the brand is. McConaughey walks through the facility and speaks with several generations of men behind the Wild Turkey Bourbon. The company and the celebrity attempt to use a heartfelt authentic star-driven story to foster consumer interest and loyalty for its bourbon.