From Anti-Aging Gin Drinks to Brewery Tap Beacons

By: Rebecca Byers - May 14, 2016
The top May 2016 alcohol marketing ideas showcase both innovative advertising campaigns and unique product offerings in the realm of beer, wine and spirits.

In terms of experiential campaigns, premium tequila brand Patron recently kicked off their 2016 event series, the Art of Patron. The immersive experience was hosted in London and aimed to provide a glimpse of what the international event series will entail. With a VR tour of the brand's Mexican distillery to a masterclass with brand specialists, the series is an example of a brand satisfying the consumer desire for meaningful face-to-face interaction with their favorite brands.

Separately, the craft scene continues to flourish, introducing a number of unique approaches to branding and packaging that succeed in communicating the small-batch values of the brand from the store shelf.