The 'Why People Follow Brands' Chart Explains Marked Fixations
According to the Why People Follow Brands infographic, 97% of people say that social media has influenced their desire to purchase or follow a certain brand. With only three percent left out of this telling number, this goes to show just how much power the world of sites such as Facebook and Twitter have when it comes to brand power.
Implications - Social media is a growing phenomenon in contemporary society and companies would be wise to leverage these sites to gain valuable publicity and followers. Incorporating social media into the actual products is another great way to harness the influence of this increasing sensation.