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Fortified Fruit-Based Gummies

Solely Organic Whole Fruit Gummies Have Vitamin C

— January 16, 2021 — Marketing
Fruit snacks are often associated with being more of a candy than actual fruit, but this is quickly being changed thanks to products like the Solely Organic Whole Fruit Gummies that put natural ingredients front and center. The gummies feature merely two or three ingredients, depending on the flavor, including real fruit and vitamin C to make them a health-focused option to choose. The fruit snacks don't feature any added sugar in the mix and are also free from artificial colors and flavors to boot.

The Solely Organic Whole Fruit Gummies each contain 0.7 ounces of fruit per pouch and have just 60 to 70 calories each to make them an easy snack to incorporate into one's diet as a sweet yet beneficial treat.
Trend Themes
1. Clean-label Snacks - The trend for using pure ingredients in fruit snacks opens up opportunities for innovating new products to meet this market demand.
2. Healthy Confectionery - The increasing demand for healthier confectionery, as well as reduced sugar and artificial ingredients, creates an opportunity to develop new products that focus on ingredients known to be beneficial for the body.
3. Fruit-based Supplements - With many consumers looking to increase their vitamin intake, companies can explore creating fruit-based supplements in a variety of formats, from gummies to capsules to powders.
Industry Implications
1. Snack Foods - The snack industry has an opportunity to cater to consumers looking for healthier snack options by producing snacks sourced from natural fruit ingredients with clean and transparent labeling.
2. Confectionery - The confectionery industry can introduce functional confectionery to the market made up of natural ingredients with added vitamins and minerals that provide health benefits to the customers.
3. Supplements - The dietary supplement industry can expand beyond pills to innovative and exciting forms for their supplements that are easier to consume, such as gummies in sweet or savory flavors.
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