Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Laura McQuarrie — November 11, 2023 — Marketing
References: instagram & businesswire
In anticipation of Thanksgiving, Whipshots and Patti’s Good Life teamed up for a festive campaign that invites people to bring new traditions to the table. This collaboration unites two celebrity brands—Patti’s Good Life, Patti Labelle’s food and lifestyle brand and Whipshots, founded by rapper Cardi B—to help people take their celebrations to the next level with comforting desserts and boozy whipped cream.
Together, the brands are releasing a multi-video social campaign in the style of a sitcom that shows off Cardi and Patti's creative dessert combinations and inspiring family traditions.
The after-dinner treats from both brands can be found at Walmart, with Whipshots offering decadent flavors like Peppermint, Caramel and Vanilla to pair effortlessly with pies and sweets produced by Patti’s Good Life.
Together, the brands are releasing a multi-video social campaign in the style of a sitcom that shows off Cardi and Patti's creative dessert combinations and inspiring family traditions.
The after-dinner treats from both brands can be found at Walmart, with Whipshots offering decadent flavors like Peppermint, Caramel and Vanilla to pair effortlessly with pies and sweets produced by Patti’s Good Life.
Trend Themes
1. Celebrity Collaboration Campaigns - The partnership between Whipshots and Patti's Good Life demonstrates the trend of celebrity brands teaming up to create unique campaigns and products.
2. Multi-video Social Campaigns - The sitcom-style Thanksgiving campaign by Whipshots and Patti's Good Life showcases the trend of brands using multi-video social campaigns to engage and entertain consumers.
3. Innovative Dessert Combinations - Whipshots and Patti's Good Life's creative dessert combinations represent the trend of exploring unique and unexpected flavor pairings in the dessert industry.
Industry Implications
1. Food and Beverage Retail - The collaboration between Whipshots and Patti's Good Life introduces new dessert products to the food and beverage retail industry, providing customers with unique options for their Thanksgiving celebrations.
2. Entertainment - The sitcom-style social campaign by Whipshots and Patti's Good Life taps into the entertainment industry by creating engaging content that resonates with consumers.
3. Consumer Goods - Whipshots and Patti's Good Life's products, including boozy whipped cream and comforting desserts, offer innovative consumer goods that enhance the Thanksgiving experience.
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