Website Optimization Startup Reactful Focuses on Conversion Rate

By: Alyson Wyers - Jul 29, 2016
References: reactful & betalist
This website optimization platform is designed to turn indecisive shoppers into sold customers. Startup Reactful does this by reacting to the visitor's intent in real-time.

The new venture, which is offering early access now, converts website visitors who are on the fence by acquiring knowledge through past digital activity. They trigger reactions, which "can be as subtle as shaking a button gently or attention grabbing such as folding an element in 3D and revealing a customized message." Reactful also measures and adapt based on the traffic you receive, suggesting easy to launch actions through artificial intelligence. This conversion rate and website optimization goes beyond simple A/B testing by setting the right goals for every visitor in real-time.

This indicates how website design can be used to influence results.