The 'We Are Lucky' project leaves a trail of touched and 'do-good' inspired strangers, thanks to the humble heart of a mystery man.
The anonymous man states that he recently came about a large sum of money, but instead of spending it on an unreal trip into space, he decided to spread the wealth. He travels the world and gifts total strangers with $1,000 or £1,000 -- sometimes he finds them, picking them on a whim, while other times they find him through a trail of Twitter clues. All he asks is that they share a little bit about who they are, answer some thoughtful questions and allow him to take a picture of them, all so that they may be featured on the 'We Are Lucky' site, curating a community of heartwarming smiles and inspiration.
Having touched people from South Africa to Mumbai to London and America, the benevolent project truly encourages people to pay it forward.
Stats for Mystery Money-Giving Campaigns
Trending: Older & Warm
Research: 1,490 clicks in 197 w
Interest: 1.1 minutes
Concept: We Are Lucky Project
Related: 61 examples / 47 photos
Segment: Neutral, 12-55
Comparison Set: 22 similar articles, including: charity-donating home brokerages, tammy allen, founder/ceo of do good get rewards (interview), and benevolent online shopping.
Tammy Allen, Founder/CEO of Do Good Get Rewards (INTERVIEW)
Charity-Donating Home Brokerages
Benevolent Online Shopping
For-Purpose Creative Services
Good Karma Web Dev