This 'Way Beer' Campaign Matches Flavors with Personalities

By: Leslie Chen - Published: Jan 31, 2014 • References: adsoftheworld & adsoftheworld
Your 'go-to' drink can actually say a lot about who you are, and this Way Beer campaign clearly understands that in a comical way.

Created by Martins Mercado Comunicação in Curitiba, Brazil, the ads feature different characters like a butcher, a glamorous woman and a rock star. They each have their own individual style; the rock star wears knee length boots with a cape, the woman wears a tight hot pink dress with a fur shawl and the butcher wears a plain white shirt with suspenders. The copy reads 'People have multiple styles? OK, we have many flavours of beer.' Despite their differences, there is a Way Beer unique enough to fit each and every one of them. Stats for Character Compatible Alcohol Ads Trending: Older & Warm
Research: 3,264 clicks in 121 w
Interest: 1.8 minutes
Concept: Way Beer
Related: 31 examples / 24 photos
Segment: Neutral, 18-35
Comparison Set: 11 similar articles, including: bathroom-set fashion ads, silly stuttering campaigns, and instant hipster ads.