This 'Way Beer' Campaign Matches Flavors with Personalities
Leslie Chen — January 31, 2014 — Marketing
References: adsoftheworld & adsoftheworld
Your 'go-to' drink can actually say a lot about who you are, and this Way Beer campaign clearly understands that in a comical way.
Created by Martins Mercado Comunicação in Curitiba, Brazil, the ads feature different characters like a butcher, a glamorous woman and a rock star. They each have their own individual style; the rock star wears knee length boots with a cape, the woman wears a tight hot pink dress with a fur shawl and the butcher wears a plain white shirt with suspenders. The copy reads 'People have multiple styles? OK, we have many flavours of beer.' Despite their differences, there is a Way Beer unique enough to fit each and every one of them.
Created by Martins Mercado Comunicação in Curitiba, Brazil, the ads feature different characters like a butcher, a glamorous woman and a rock star. They each have their own individual style; the rock star wears knee length boots with a cape, the woman wears a tight hot pink dress with a fur shawl and the butcher wears a plain white shirt with suspenders. The copy reads 'People have multiple styles? OK, we have many flavours of beer.' Despite their differences, there is a Way Beer unique enough to fit each and every one of them.
Trend Themes
1. Personalized Alcohol Ads - Opportunity for alcohol brands to create campaigns that target specific personalities and lifestyles.
2. Comedic Advertising - Opportunity to use humor in advertising to engage customers and create memorable brand experiences.
3. Flavor-driven Marketing - Opportunity to emphasize the diverse flavors of alcoholic beverages to appeal to a wider consumer base.
Industry Implications
1. Alcohol - Alcohol brands can leverage personalized ads and comedic marketing to differentiate themselves in a competitive market.
2. Advertising - Creative agencies can explore comedic advertising strategies to help brands connect with their target audiences.
3. Beverage - Beverage companies can adopt flavor-driven marketing approaches to promote the unique tastes of their products.
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