These New Waterloo Brewing Radlers will Launch in March
Michael Hemsworth — February 21, 2020 — Marketing
References: waterloobrewing & foodbev
The popularity of lower alcohol libations with a refreshing profile is seeing brewers respond with products like these new radlers from Waterloo Brewing. The Ontario, Canada-based brewery has unveiled two new radlers that will be launching in March to the delight of consumers seeking out a fresh option to try in 2020 as the warm weather arrives. The Waterloo Strawberry Rhubarb Radler and Waterloo Pineapple Radler are both made with real fruit juice, and feature a 2.5% ABV to make them a great option for those seeking out a product with a slightly lower alcohol content.
Senior Marketing Manager at Waterloo Brewing Kim Mannerow spoke on the new radlers saying, "After the success we’ve had with our now-legendary Waterloo Grapefruit Radler and last year’s hit, Raspberry Radler, we immediately started experimenting with new flavors that would blossom in the Radler style, and after doing a small batch brew last summer we knew Pineapple was a sure winner. The great thing is, Waterloo Radlers are also just 2.5% alcohol-by-volume, which makes them a lighter, perfectly sessionable refresher for those days when you just want to have fun outside or soak up the sun with family and friends.”
Senior Marketing Manager at Waterloo Brewing Kim Mannerow spoke on the new radlers saying, "After the success we’ve had with our now-legendary Waterloo Grapefruit Radler and last year’s hit, Raspberry Radler, we immediately started experimenting with new flavors that would blossom in the Radler style, and after doing a small batch brew last summer we knew Pineapple was a sure winner. The great thing is, Waterloo Radlers are also just 2.5% alcohol-by-volume, which makes them a lighter, perfectly sessionable refresher for those days when you just want to have fun outside or soak up the sun with family and friends.”
Trend Themes
1. Lower Alcohol Libations - The trend of lower alcohol libations with a refreshing profile is growing, creating opportunities for brewers to develop innovative products.
2. Fruit-infused Beverages - The popularity of fruit-infused beverages, like radlers made with real fruit juice, is on the rise, presenting potential for new flavors and combinations.
3. Sessionable Refreshers - Consumers are seeking out sessionable refreshers with a lower alcohol content, opening up possibilities for breweries to create light and flavorful options.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the trend of lower alcohol libations by introducing innovative radlers and other light beer options.
2. Non-alcoholic Beverages - The fruit-forward trend in the beverage industry presents an opportunity for non-alcoholic beverage companies to develop refreshing and flavorful options.
3. Outdoor Recreation/food and Beverage - With the demand for sessionable refreshers for outdoor activities and gatherings, the outdoor recreation and food and beverage industries can explore partnerships and marketing opportunities.
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