Splashdown Waterpark's Ads Soak Everything in Sight

By: Laura McQuarrie - Published: Aug 16, 2014 • References: splashdownpark & adsoftheworld
To simulate what happens on its wet and wild rides, Splashdown Waterpark had a series of fun water park ads created. The ads show people who are in the midst of shaking the water from their hair like dogs, getting absolutely everything around them completely drenched.

In the ad blocks that surround the water park visitors, there are visible water stains and other playful details like a cartoon mascot who has brought out an umbrella, as well as a woman that is shielding herself from the spray. The clever ad is a fun way to show that when you decide to visit Splashdown Waterpark, it's guaranteed that you'll get wet on your own or thanks to someone else. Stats for Splashy Waterpark Ads Trending: Older & Mild
Research: 1,399 clicks in 92 w
Interest: 0.5 minutes
Concept: "water Park Ads"
Related: 59 examples / 45 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: luxe playground ships, backyard waterparks, and refurbished olympic buildings.