The 'Never Forgets' Water Park Ad Features Blissfully Soaked Portraits

By: Alexander Lam - Published: Jul 25, 2013 • References: beachpark.br and ibelieveinadv
The 'Never Forgets' campaign aims to promote Brazil's Beach Park water park with delightfully soaked portraits. The print ads feature a series of fully dressed people completely drenched with water. Each ad shows a different person blissfully reveling in the water around them with their eyes closed. Accompanying this extremely amusing visual is the tagline "Who comes never forgets."

Never Forgets was conceived and implemented by Brazilian ad agency Verve Comunicação for Beach Park. Verve Comunicação created the campaign to appeal to people suffering from the summer heat. Each ad features people finding relief from heat by soaking in water. Never Forgets primarily targets families by showing children and middle-aged adults in suits enjoying a break from the oppressive Brazilian temperature.