Washin Optical, a glasses and opticians company, has released a campaign done by Grey Agency in Tokyo. The campaign includes three executions for print and was released this month in Tokyo and surrounding areas in Japan.
This interesting campaign combines models with animalistic features, which probably required a lot of hours on Photoshop to complete. When people think of perfect vision, the first thing that comes to mind are animals, especially ones such as eagles, leopards and owls. These animals have superior sight abilities over human beings, and Washin Optical uses an element of over exaggeration to portray this quality in their lenses.
The Washin Optical campaign may feature some freaky-eyed models, but it gets straight to the point.