Waffle is an exciting new social media platform, launched by none other than Samsung, that is designed to make it easier than ever for you to create collaborative content..
There's a very clear and present problem with most current social media feeds -- they don't do a great job at curating content based on categories, and instead require you to thumb through completely unrelated posts, photos and videos posted by different people. Waffle changes this via its unique user interface, which resembles the grids on a waffle. This design enables users to create feeds of expandable content and add to existing content.
Ultimately, the Waffle social media platform enables users to "add their own perspective to someone else's content, and vice versa," in the words of the project's creative leader Joseph Kim. The end result is that messages and images take on an exciting new life of their own.
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