The Vodafone Celebrate Bandra Campaign Promotes an Annual Indian Festival

By: Meghan Young - Published: Mar 24, 2012 • References: ogilvy & ibelieveinadv
Balloons often signal a celebration and so, it is appropriate that they were used for the Vodafone Celebrate Bandra campaign. A festival dedicated to celebrating diversity in Bandra, a suburb in Mumbai, India, this ad campaign rings in its fifth edition this year.

The Vodafone Celebrate Bandra campaign was conceived and executed by Ogilvy & Mather, an ad agency based in Mumbai, India. The use of balloon figures embodies the playful essence often associated with such festivities. Each image informs its audience what they can expect if they attend. There is everything from theatre shows to shopping.

With creative direction by Elizabeth Dias and Srreram Athray, the Vodafone Celebrate Bandra campaign was worked on by Elizabeth Dias, Srreram Athray, Savio Alva, Umma Saini, Calvin Austin, Ashish Sadare and C.V. Saju. Stats for Balloon People Ads Trending: Older & Buzzing
Research: 9,476 clicks in 217 w
Interest: 4 minutes
Concept: Balloon People Ads
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
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