The idea is communicated by having naked women sitting on clothes hangers instead of the outfit. Pretty solid idea.
The campaign was photographed by Emilio Tini for ad agency Euro RSCG, Milan, Italy.
Implications - These images really get their point point across. They are a prime example of a wicked concept and a flawless execution. Of course, if the water could really make any woman look and stay that young, fresh and rejuvenated, they would be selling out everyday. The world would be a much more interesting place.