Make Your Own Drink With VITAMINWATER Enhanced Water 'Flavour Creator'

By: Katherine Vong - Published: Sep 21, 2011 • References: facebook & popsop
Coca-Cola-owned Glaceau Vitaminwater is currently inviting social media users to take part in its crowdsourced campaign, the Vitaminwater water 'Flavour Creator.'

The campaign, which is fronted by British singer Jessie J, asks consumers to help the beverage brand in the creation of a new, limited edition drink flavor that will be sold in certain European countries during the 2012 Olympic Games. Users can log onto Vitaminwater's Facebook page and enter the competition by not only submitting a new drink flavor but also writing a creative and compelling background story to accompany the new flavor. According to the brand's website, smaller prizes will also be awarded to the "wittiest words."

Unfortunatley, the vitaminwater 'Flavour Creator' contest is only open to UK, Belgium, France and Sweden residents. Stats for Drink-Creating Challenges Trending: Older & Chilly
Research: 1,159 clicks in 244 w
Interest: 1.4 minutes
Concept: Drink-Creating Challenges
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: customizable coke apps, vintage poster pop packaging, and shocking sports water lawsuits.