Coca-Cola-owned Glaceau Vitaminwater is currently inviting social media users to take part in its crowdsourced campaign, the Vitaminwater water 'Flavour Creator.'
The campaign, which is fronted by British singer Jessie J, asks consumers to help the beverage brand in the creation of a new, limited edition drink flavor that will be sold in certain European countries during the 2012 Olympic Games. Users can log onto Vitaminwater's Facebook page and enter the competition by not only submitting a new drink flavor but also writing a creative and compelling background story to accompany the new flavor. According to the brand's website, smaller prizes will also be awarded to the "wittiest words."
Unfortunatley, the vitaminwater 'Flavour Creator' contest is only open to UK, Belgium, France and Sweden residents.
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