Bartell Drugs Has Launched a Vibrantly Packaged Private Label Brand

By: Rebecca Byers - May 21, 2015
References: hornallanderson & thedieline
This dynamic ice cream and vitamin branding is a new range from Pacific Northwest chain Bartell Drugs called Emerald & Spruce. Created in celebration of the 125th anniversary of the Seattle-based pharmacy chain, the Emerald and Spruce lineup makes great use of geometric shapes decorated with contrasting patterns and clever phrases.

Given that the heart of the brand is rooted in the Pacific Northwest, the packaging range takes inspiration from the gorgeous surrounding landscape. The bottom edge of the packaging range features eye-catching triangles that are a tribute to the mountains that dot the skyline when looking in most directions in Seattle.

This unique vitamin branding is both aesthetically pleasing and modern seeming to appeal to discerning millennial consumers.