This Campaign Celebrates Global Diversity with Virtual Models

By: Katherine Pendrill - Feb 11, 2016
References: us.benetton & psfk
Benetton recently launched a new campaign that celebrates the diversity of the world's fashion capitals with virtual models. In many urban centers, immigration and globalization are transforming demographics in dramatic ways. This campaign captures the blending of different cultures and ethnicities with a series of diverse fashion portraits.

'The Face of the City' campaign by Benetton is an attempt to convey greater diversity in the fashion industry. The brand went about this task by using census data to determine the racial and cultural demographics of the six fashion capitals. The brand then used models from the representative races and used an algorithm to create portraits made up of the blended demographics. This resulted in virtual models that symbolize the changing face of the fashion industry.

The unique project helps to convey Benetton's commitment to celebrating color and diversity in its clothing campaigns.