The Victoria's Secret website crashed after rumors of Super Bowl commercials promoting the website began circulating. The TV spot officially kicks off on February 3rd and will feature model, Adriana Lima. In the commercials, the 26-year old Brazilian beauty helped kick off the "What Is Sexy?" list, the lingerie company's Valentines branding promos of which Lima is also a host.
â€œValentine's Day is an important holiday for the brand, and with this year's Super Bowl being positioned so close to Feb. 14, we had a unique opportunity to use one of the year's highest rated television programs as a vehicle to launch our efforts surrounding Valentine's Day,â€ said CMO Jill Beraud.
The promo will continue to run until March 11 on the E! channel and will include co-hosting by other Secret angels including Karolina Kurkova and Selita Ebanks.
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By: Bianca Bartz - Published: Jan 25, 2008 • References: brandweek