The Venus Et Fleur Rose Shop Crafts Roses that Stay Fresh for a Year

By: Hayley McGlone - Aug 3, 2016
References: venusetfleur & businessinsider
Venus Et Fleur is a bespoke rose atelier that has crafted a rose that can last up to a year.

Inspired by people's love of roses, as well as their dislike of having to discard them so quickly, Venus Et Fleur designed the 'Eternity DE Venus' rose to last up to a year. The company starts by importing roses from Ecuador. It then cuts the roses at their peak bloom and uses a non-toxic bleach to remove the color, since they usually arrive red because that is the most common rose color grown. Each rose is then dehydrated and injected with natural oils and a non-toxic and non-allergenic wax formula, similar to silica. The roses are then placed in a color tank to dye them any color.

The roses are available in various colors, and come in a Parisian keepsake-style box, with black and white marble and suede boxes becoming available soon. The roses even keep their scent for two to three weeks.