The Vieve Vegan Protein Waters Come in Two Flavor Options
Michael Hemsworth — April 26, 2022 — Marketing
References: drink-vieve & foodbev
The new Vieve vegan protein waters are arriving for the UK-based brand as a lineup of refreshments for health-conscious consumers to incorporate into their workout regime or daily schedule.
The drinks feature 10-grams of protein per serving with no sugar in the mix and 50-calories per bottle to make them easy to enjoy at leisure. The drinks come in two flavor options including Peach & Orange and Wild Cherry, which boast a crisp, clean taste that is distinctly different from the other protein beverages and mixes on the market.
Founder Rafael Rozenson spoke further on the Vieve vegan protein waters saying, "As the brand has grown, we have built a loyal consumer base and one of their number one requests has been for a vegan protein water. The market for protein products in the UK has grown massively in the last decade, from about £50 million to an over £1 billion industry today and we feel there is lots of upside for growth as we bring a whole new segment of consumers into the market who are put off by traditional powders, drinks and shakes.”
The drinks feature 10-grams of protein per serving with no sugar in the mix and 50-calories per bottle to make them easy to enjoy at leisure. The drinks come in two flavor options including Peach & Orange and Wild Cherry, which boast a crisp, clean taste that is distinctly different from the other protein beverages and mixes on the market.
Founder Rafael Rozenson spoke further on the Vieve vegan protein waters saying, "As the brand has grown, we have built a loyal consumer base and one of their number one requests has been for a vegan protein water. The market for protein products in the UK has grown massively in the last decade, from about £50 million to an over £1 billion industry today and we feel there is lots of upside for growth as we bring a whole new segment of consumers into the market who are put off by traditional powders, drinks and shakes.”
Trend Themes
1. Plant-based Protein Beverages - The rise of plant-based protein alternatives is disrupting the traditional protein market and presenting an opportunity for innovative beverage companies like Vieve.
2. Convenient Protein Options - Consumers are looking for easy and convenient ways to incorporate protein into their diets, opening up opportunities for companies to offer portable and ready-to-drink options like Vieve's protein waters.
3. Tailored Protein Products - As consumers become more health-conscious and nutrition-savvy, there is an opportunity for companies to develop specialized and personalized protein products like Vieve's vegan protein waters which cater to specific dietary needs.
Industry Implications
1. Beverage Industry - The beverage industry is experiencing a shift to healthier and more functional options, presenting an opportunity for innovative companies like Vieve to disrupt the market with their unique plant-based protein waters.
2. Sports Nutrition Industry - As the sports nutrition industry continues to grow, there is an opportunity for companies like Vieve to offer innovative and convenient protein options that cater to the specific needs of athletes and health-conscious consumers.
3. Plant-based Food Industry - The plant-based food industry is experiencing exponential growth and demand for vegan protein options, presenting a disruptive innovation opportunity for companies like Vieve to tap into this market and offer unique and innovative products.
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