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Nowadays, it's easy to assume that surprisingly few humans (compared to machines) come in contact with the edible items that you buy at the grocery store. It is then the task of brand identity designers to employ emphasis when a more intimate means of production has been undertaken. Such is the goal of Valtida Piccola Olive Oil packaging.

Bruketa&Zinic OM of Croatia opted for a loose handwritten typeface to cover nearly the entire surface of the white label. This gives the product a casual appearance, and less so like it was spat out on the assembly line. The colors chosen for Valtida Piccola Olive Oil packaging also reference the natural pigments found about olive trees.