Burger King is Serving a Stranger Things-Themed Upside Down Whopper
Laura McQuarrie — June 13, 2019 — Lifestyle
Just days before the official release of the newest season of Netflix's Stranger Things, Burger King will be introducing the Upside Down Whopper for a limited time. Stacked with ingredients, the Whopper provides a flavor experience that's familiar yet the fast food chain's signature burger is served upside down in a way that references the alternate dimension of the series.
As of June 21st, only 11 Burger King locations across the United States will be serving the special Upside Down Whoppers in partnership with Coca-Cola and Netflix. These locations include San Francisco, Los Angeles and New York, which will also be equipped with limited-edition t-shirts, crowns, pins and even special packets of ketchup. These single-serve ketchup packets are decorated with a graphic that also alludes to imagery from the show.
As of June 21st, only 11 Burger King locations across the United States will be serving the special Upside Down Whoppers in partnership with Coca-Cola and Netflix. These locations include San Francisco, Los Angeles and New York, which will also be equipped with limited-edition t-shirts, crowns, pins and even special packets of ketchup. These single-serve ketchup packets are decorated with a graphic that also alludes to imagery from the show.
Trend Themes
1. Upside-down Food - The Upside Down Whopper showcases the trend of serving food in unconventional ways, providing an opportunity for restaurants to create unique dining experiences.
2. TV Show-themed Menus - The Stranger Things collaboration with Burger King highlights the trend of creating limited-time menus based on popular TV shows, allowing other brands to tap into fan loyalty and generate buzz.
3. Branded Collaborations - The partnership between Burger King, Coca-Cola, and Netflix demonstrates the trend of cross-industry collaborations, showing how businesses can leverage each other's strengths to create unique products and promotions.
Industry Implications
1. Food and Beverage - The Upside Down Whopper offers opportunities for the food and beverage industry to innovate by serving dishes in unconventional ways, appealing to customers' desire for novel dining experiences.
2. Entertainment - The collaboration between Burger King and Netflix showcases the potential for the entertainment industry to generate additional revenue streams and create immersive experiences through branded partnerships.
3. Marketing and Advertising - The Stranger Things-themed campaign by Burger King demonstrates how marketing and advertising professionals can leverage popular TV shows to create unique promotions that drive customer engagement and brand loyalty.
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