Rockstar

New Look to Attract Affluent Shoppers

By: Jeremy Gutsche - Published: • References: iht & news.agendainc
Remember when we featured that Wal-Mart was rocking the runway at New York Fashion Week? It may be part of a larger master plan to move upscale. According to Bloomberg news, "Wal-Mart Stores said Tuesday that it was testing a uniform for its 1.3 million U.S. employees as the company works to attract more upscale shoppers. . . Wal-Mart, the largest discount chain, is upgrading its stores and merchandise to persuade customers who shop for basics to buy more profitable items like clothing, electronics and home goods." Stats for Upscale Wal-Mart Trending: Older & Average
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Concept: Upscale Wal-Mart
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Segment: Males, 18-35
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