United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience

By: Rebecca Byers - Aug 6, 2015
References: eventmagazine
Currently touring London's most beloved landmark's, this branded ice cream truck from United Biscuit's McVitie's is an experiential campaign perfect for combating a summer heat wave. Brandishing free ice cream in a variety of experimental flavors, the truck is an excellent way to cool down and is supported by the hashtag #Sweeet.

The immersive campaign is offering ice cream flavors such as Earl Grey Rich Tea, Salted Caramel and Chocolate Hobnob and Jaffa inspired by the tangy Jaffa cake treat. Each McVitie's cone is topped with a McVitie's cookie bit. Held on August 4 and 5, 2015, the #Sweeet campaign is Twitter-powered, with individuals able to request a visit from the truck by tweeting the official McVitie's account.

The McVitie's ice cream truck is a collaboration between the United Biscuits brand and local agency 3 Monkeys.