The Uniqlo 'Wake Up' App is Music to Earlybird's Ears

By: Courtney Scharf - Published: May 11, 2012 • References: uniqlo & adverblog
Approaching a way to connect to its customers more personally, Japanese clothing brand Uniqlo has released an app that wakes users up with a sweet song about the weather.

Though perhaps a bit over-the-top for some, the Uniqlo 'Wake Up' App is a cutesy, but informative way to start the day. Sure to appeal to its younger female market, the add-on is in line with the brand's image and is sure to get some downloads, if only out of curiosity alone. The information-heavy alarm works by citing current weather information in a musical tone. Wired to work with social media, the app also allows sleepyheads to share their wake-up messages on various platforms.

Useful, lovable and informative, the Uniqlo 'Wake Up' app is a personal way for the brand to connect to its customers. Stats for Informative Singing Alarms Trending: Older & Mild
Research: 596 clicks in 211 w
Interest: > 3 minutes
Concept: Uniqlo Wake Up
Related: 85 examples / 65 photos
Segment: Females, 12-55
Comparison Set: 31 similar articles, including: snooze-discouraging apps, popping iphone alarms, and anti-snooze timekeepers.