Approaching a way to connect to its customers more personally, Japanese clothing brand Uniqlo has released an app that wakes users up with a sweet song about the weather.
Though perhaps a bit over-the-top for some, the Uniqlo 'Wake Up' App is a cutesy, but informative way to start the day. Sure to appeal to its younger female market, the add-on is in line with the brand's image and is sure to get some downloads, if only out of curiosity alone. The information-heavy alarm works by citing current weather information in a musical tone. Wired to work with social media, the app also allows sleepyheads to share their wake-up messages on various platforms.
Useful, lovable and informative, the Uniqlo 'Wake Up' app is a personal way for the brand to connect to its customers.
Stats for Informative Singing Alarms
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Concept: Uniqlo Wake Up
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Segment: Females, 12-55
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