The Umbro 1350 Lookbook Blends Sensuality and Style
The Umbro 1350" Lookbook features a diverse collection of situations suitable for stomping in their stylish kicks. Each photograph is a POV view of actions very common to young consumers. One shows a man in white Umbro sneakers looking at a female friend as she vomits with the caption 'Game Over.' Another shows provides the POV of a man on the roof, also in white Umbros, with the caption reading 'Sing When You're Winning.' My favorite photograph in the Umbro 1350" Lookbook features a POV of a man in black Umbros facing a scantily clad woman, with the caption reading 'Offside.'
The Umbro 1350" Lookbook exudes a subtle swagger and real life personality that makes the marketing instantly relatable for many young males.
Implications - Companies that seek to target a youth demographic would be wise to show ads that feature non-verbal signifiers that connect their brand with a youth lifestyle. When consumers see that the brand subtly understands their market, they will be attracted to the company on a subconscious level.Stats for Sultry Shoe Lookbooks Trending: Older & Warm
Traction: 17,863 clicks in 184 w
Interest: 4 minutes Concept: Umbro 1350 Lookbook
Related: 103 examples / 79 photos
Segment: Neutral, 18-35 Comparison Set: 38 similar articles, including: organic beauty editorials, hot hipster photography, and blonde bombshell beach shoots.