Umbro Launches the Centenary Collection and Visual Campaign
Kanesa David — March 11, 2024 — Fashion
References: umbro & us.fashionnetwork
The British sports brand Umbro is launching a dynamic global campaign and an enticing retro-inspired Spring/Summer 2024 collection. Dubbed the Centenary Collection, this range draws inspiration from Umbro's rich design legacy and connection to various sports, notably football.
The Reversible Ramsey Jacket is at the forefront of the collection. This iconic piece boasts a fully reversible design, with one side featuring a captivating monogram matte/shine jacquard while the other showcases a mesmerizing diamond graphic gradient. Sporting the distinguished Ramsey stripe across the bomber collar, cuffs, and waistband, this jacket stays true to its 1960s origins, with the brand's iconic 'filled-in' diamond insignia on the right side.
Elsewhere, the Anthem Track Jacket and Track Pant pay homage to Umbro's heritage with a monogram matte/shine double knit jacquard and refined pin-tuck detailing.
Consumers can also choose from a selection of Football Shirts, drawing inspiration from the late 1970s and early 1980s kits.
Image Credit: Umbro
The Reversible Ramsey Jacket is at the forefront of the collection. This iconic piece boasts a fully reversible design, with one side featuring a captivating monogram matte/shine jacquard while the other showcases a mesmerizing diamond graphic gradient. Sporting the distinguished Ramsey stripe across the bomber collar, cuffs, and waistband, this jacket stays true to its 1960s origins, with the brand's iconic 'filled-in' diamond insignia on the right side.
Elsewhere, the Anthem Track Jacket and Track Pant pay homage to Umbro's heritage with a monogram matte/shine double knit jacquard and refined pin-tuck detailing.
Consumers can also choose from a selection of Football Shirts, drawing inspiration from the late 1970s and early 1980s kits.
Image Credit: Umbro
Trend Themes
1. Retro-inspired Fashion - Opportunities to capitalize on nostalgia and vintage design aesthetics with modern twists.
2. Reversible Designs - Innovative possibilities for dual-purpose clothing items that offer versatility and style.
3. Heritage-inspired Collections - Potential for brands to celebrate their history and legacy through themed apparel lines.
Industry Implications
1. Fashion Retail - Fashion retailers can explore new avenues by blending retro styles with contemporary fashion trends.
2. Sportswear - Sportswear brands can create unique offerings by infusing traditional sports elements into their designs.
3. Marketing and Advertising - Marketing agencies can leverage the appeal of nostalgia to create impactful campaigns for brands looking to connect with their heritage.
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