The first ad campaign for Intel's Ultrabook was set in an ancient Chinese setting entitled 'House of Flying Daggers' and now the second ad, 'Desperado,' brings viewers to the wild west. Here, cowboys battle with their laptops instead of rolling out the pistols.
Director Daniel Kleinman is known for his work in a few James Bond flicks and he takes that talent to showcase Intel's lastest product. This global campaign introduces its new slim laptop with a comical spoof making fun of old massive laptops.
The setting first starts in a dusty parlor where two cowboys are having trouble with their ancient laptops. A young and millennial-looking man walks in with the Ultrabook and instantly gets confronted with a Clint Eastwood stare down. This witty ad makes the Ultrabook seem as posh as Apple products.
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