Lingerie & Las Vegas for Ultimo's Mel B Campaign

By: Jacqueline Parrish - Published: Sep 24, 2009 • References: ultimo & dailymail
For Ultimo's Mel B campaign (formerly of British pop group The Spice Girls), they decked the sexy songstress out in jewel-toned lingerie for a variety of flirty ads that showcase the singer in a Las Vegas hotel.

While the ads are retouched to give the illusion that Mel B is actually in Vegas (albeit a bit poorly--or was this done on purpose?), Ultimos Mel B campaign does do a great job of promoting and advertising their 2010 line of lingerie. Stats for Vegas Stripper Shoots Trending: Older & Warm
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Related: 51 examples / 39 photos
Segment: Males, 18-55+
Comparison Set: 19 similar articles, including: bootie-licious fashion spreads, misleading sexvertisments, and spicy burlesque shows.