This Natural Brand of Pain Relievers Features Foliage-Inspired Font

By: Ady Floyd - Aug 11, 2015
References: simoadjar & packageinspiration
Designer Mohammed Adjar created the grass-like typography labels that adorn Raw's all-natural pain reliever packaging. The company's cohesive brand identity is displayed through the use of organic lettering that borrows its visual inspiration from nature.

Additionally, the brand uses no other logos or images on its packaging. The only other piece of writing on the products is located directly below the word "Raw." The single phrase reads "all natural pain relievers" in plain black font and is capitalized.

These grass-like typography labels are an elegant detail that represent Raw's overall image. The grass is so precisely curved that it resembles a real piece of foliage. This simple packaging and wholesome color scheme create an appealing image for consumers who are seeking readable products that will not overwhelm them.