The Tulipan Condoms Horoscope Campaign is Predictably Appealing

By: Meghan Young - Published: Sep 27, 2013 • References: yr & ibelieveinadv
The Tulipan Condoms Horoscope ad campaign appeals to people's sense of fate as well as their ideas of romanticized love. The tag line reads, "Signs are all compatible." Basically, it turns the mumbo jumbo of astrological sign predictions on its head and gives people (namely women) permission to have fun with whoever they have an actual connection with.

Conceived and executed by the Young & Rubicam ad agency branch based in Buenos Aires, Argentina, the Tulipan Condoms Horoscope ad campaign not only appeals to people's crazy sentimental sides, it is also fantastically attractive. It was art directed by Bruno Macri with creative direction by Gonzalo Fernández and Juan Ignacio Galardi. The surreal cosmic scenes were shot by photographer Ale Burset and fleshed out by Zombie Studio. Stats for Compatible Astrological Sign Ads Trending: Older & Buzzing
Research: 10,697 clicks in 138 w
Interest: 1.9 minutes
Concept: Tulipan Condoms Horoscope
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: kindergarden fashionista ads, cigarette-like search engines, and hilarious safety ads.