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GU Customers Are Trying on Clothes Outside Stores Without Purchase

By: Alyson Wyers - Published: • References: kotaku & refinery29
While trying on clothes is standard practice for many fashion retailer customers, a Japanese clothing chain lets people test drive their products before purchasing them. GU carries clothes at a low price point that customers can wear out of the store before buying.

Once you pick out items you like, you go to the GU fitting counter and request to wear them out. You have to return the pieces to the store the same day after trying on clothes and deciding whether or not you actually want them. This is a part of a special promotion which will only apply to 30 people with a limit of three garments per day.

GU's parent company, which also owns Uniqlo, is considering expanding this service if it's successful. Stats for Test-Driving Clothing Promos Trending: This Quarter & Hot
Traction: 1,361 clicks in 14 w
Interest: 0.5 minutes
Concept: Trying On Clothes
Related: 79 examples / 61 photos
Segment: Females, 12-35
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