Truly Punch Hard Seltzers Come in Four Flavor Options
Michael Hemsworth — May 4, 2021 — Marketing
References: trulyhardseltzer & drugstorenews
The Truly Punch hard seltzers are being launched by the brand to offer consumers a new range of flavor options to try out this summer when in search of something outside the existing offerings.
The seltzers come in four flavor options including Tropical Punch, Fruit Punch, Citrus Punch and Berry Punch, which are all formulated with just one-gram of sugar and have a 5% ABV. The drinks are each 100-calories per can to make them easy for consumers to incorporate into their diet.
Director of Product Development at The Boston Beer Co. Casey O'Neill explained the new Truly Punch hard seltzers further saying, "We continue to keep our drinkers top-of-mind with each innovation we bring to market, creating refreshing and unique hard seltzer options that our drinkers have come to expect, but with less sugar and more fruit flavor. After testing roughly 200 recipes with nearly 2,000 drinkers, Truly is proud to welcome the four new Truly Punch flavors into the fold.”
The seltzers come in four flavor options including Tropical Punch, Fruit Punch, Citrus Punch and Berry Punch, which are all formulated with just one-gram of sugar and have a 5% ABV. The drinks are each 100-calories per can to make them easy for consumers to incorporate into their diet.
Director of Product Development at The Boston Beer Co. Casey O'Neill explained the new Truly Punch hard seltzers further saying, "We continue to keep our drinkers top-of-mind with each innovation we bring to market, creating refreshing and unique hard seltzer options that our drinkers have come to expect, but with less sugar and more fruit flavor. After testing roughly 200 recipes with nearly 2,000 drinkers, Truly is proud to welcome the four new Truly Punch flavors into the fold.”
Trend Themes
1. Punch-flavored Hard Seltzers - Offering unique and flavorful hard seltzer options with less sugar and more fruit flavor is a trend seen in the beverage industry.
2. Low-calorie Alcoholic Beverages - The trend of providing low-calorie alcoholic beverages continues with Truly Punch hard seltzers which contain only 100 calories per can.
3. Consumer-driven Product Development - Truly's testing of over 200 recipes with nearly 2,000 drinkers shows a trend towards seeking consumer feedback for product development in the beverage industry.
Industry Implications
1. Alcohol Beverage Industry - The launch of Truly Punch hard seltzers offers a disruptive opportunity for the alcohol beverage industry to provide unique and low-calorie flavor options that cater to consumer preferences.
2. Health Food and Beverage Industry - The trend towards low-calorie alcoholic beverages like Truly Punch hard seltzers presents an opportunity for the health food and beverage industry to provide healthier alcoholic options.
3. Market Research Industry - Truly's process of testing recipes with drinkers highlights an opportunity for the market research industry to participate in consumer-driven product development in the beverage industry.
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