Trend Hunter was featured in a fashion article The Gazette, Montreal’s top paper. The only catch is they noted our content comes from an "army of volunteers". There is an army of us, which is true, but since we share ad revenue, Trend Hunters get PAID to post trends… Here’s an excerpt from the article:
The Rack Race
Fashion today, like so many other things, is about instant gratification and constant change
By EVA FRIEDE, The Gazette, Published: Tuesday, January 23, 2007
Still, determining the right product is not simple in the information age, in which a swirling mass of news is available to the industry - and to the public - through the Internet, magazines, television, forecasting services, cool-hunting sites, and high-tech programs to track consumer desires.
In the latest twist on cool-hunting, websites have become virtually interactive, feeding trend bytes from an army of volunteers and professionals to anybody who’s interested. Check out trendwatching.com or trendhunter.com for more information than you can shake a stick at.
Stats for The Gazette: Trend Hunter Featured
Trending: Older & Average
Research: 5,842 clicks in 484 w
Interest: 4 minutes
Concept: The Gazette: Trend Hunter Featured
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: neon blob sculptures, clean ingredient coffee drinks, and cinematic setting recreations.
The Gazette: Trend Hunter Featured
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