For this LEGO print ad campaign, they have chosen the slogan, “Making History.” Never has a motto rang more true. LEGO has not only been making history as an uber-successful toy manufacturer for many years, but has also literally made history by re-creating historical events in these ads.

Using nothing but LEGO, the company re-creates the Brandenburg Gate, Ali's prized fight and the Tienanmen Square protests.

LEGO has done nothing but continually make history.

Implications - Products that boast both educational and entertaining qualities will be perceived in a very favorable way by the parent clientele. Parents will invest in products that offer amusing and beneficial qualities.