Some people are so artistic. I never would have seen a skeleton just looking at all the tools in our garage. But there it is, the vision of Y&R Chicago advertising agency.
This visual campaign gives a whole new meaning to their ad logo "There's a Craftsman in all of us." They have a Craftman organs and a Craftman muscles. You have to love the "dustbuster" lungs.
Implications - One of the best ways a brand or company can create a strong connection with consumers is by featuring advertising that personifies aspects of their brand. By making the company and their logo seem human, companies connect with consumers on a personal level.
Stats for Tool Time Artistry
Trending: Older & Chilly
Research: 2,770 clicks in 424 w
Interest: 4 minutes
Concept: Tool Time Artistry
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: mango coffee beverages, teacher-targeted food promotions, and inflatable model photography.
Tool Time Artistry
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