I’m not exactly sure that it’s a good idea in these credit crunch times to promote your product by saying that it’s so good, it's worth a second job to save up cash and buy it.
I mean, the mere notion that the Titus bicycle might require people to take a second job to buy it is rather off-putting in terms of attracting new customers.
However, if you put that logic aside, the campaign is quite creative with people taking second jobs as naked models, phone-sex workers and selling Girl Scout cookies door to door in the ad. Why? Because "it’s worth a second job."
The ad campaign is created by TDA Advertising & Design, Boulder, Colorado.
Stats for Advertising That Ignores the Economy
Trending: Older & Chilly
Research: 4,068 clicks in 379 w
Interest: 4 minutes
Concept: Advertising That Ignores The Economy
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: financial crisis photography, artistic financial crisis protests, and magazines that mock financial crisis.
Advertising That Ignores the Economy
More Stats +/-
Artistic Financial Crisis Protests
Financial Crisis Photography
Magazines That Mock Financial Crisis
Portable Frappe Cups
Re-Entering the Workforce