The 'Time to Coffee' App Speeds Up the Hunt for Coffee in New York City

By: Charlotte Joyce Kidd - Oct 3, 2015
References: timetocoffee & adweek
During New York City's Advertising Week, Dunkin' Donuts is running a Google campaign called 'Time to Coffee' to help out-of-towners find their morning coffee as quickly as possible.

When searchers in the Times Square area type "coffee near me" into Google, a paid advertisement will show up first in their list of results, saying "Find the fastest coffee." Clicking on the link will bring coffee-seekers to a special Time to Coffee map listing all of the Dunkin' Donuts restaurants in the area, as well as their current wait times. Using the Time to Coffee app, tourists can then head to the closest, fastest Dunkin' Donuts and continue on with their busy day of adventuring through NYC.

The Dunkin' Donuts Time to Coffee campaign is a brilliant way to advertise to customers while also making their lives more convenient -- product placement doubling as useful service.