This attention-grabbing ad for the LG Slim TV features a man looking suspiciously at the CCTV camera.
At first glance, the viewer is drawn in and begins to guess what will happen next, knowing something outrageous will occur. The man in question makes his way through the store backwards, never taking his eyes off the camera, at this point there is still no hint on what will happen. Finally, viewers see the man pass the front desk, and make a break for it out the door where onlookers finally realize he had been carrying a TV the whole time. This ad for the LG Slim TV cleverly showcases the product's premiere selling point: its flat, lightweight features.
This commercial will certainly steal your attention, and leave you wanting more.
Stats for Clever Theft Ads
Trending: Older & Warm
Research: 3,232 clicks in 224 w
Interest: > 3 minutes
Concept: Thief Ad
Related: 70 examples / 54 photos
Segment: Males, 12-55+
Comparison Set: 26 similar articles, including: gambling moments ads, playful delivery campaigns, and individuality-expressing ads.
Clever Theft Ads
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