Talented

Fun Mobility Scooter for Disabled Tots

By: Eva Rubenov - Published:   Updated: Apr 7 2011 • References: wizzybug.org.uk & redferret.net
Finally - a cute, rechargeable mobility scooter for disabled children (under 5 years) has been created. It's called Wizzybug. Wizzybug allows children to zip about. It's cute buggy eyes and bright red colour are sure to appeal to any child. What a great invention!

Implications - Innovations that are targeted to very specific niche groups, like disabled children, have a special place in the marketplace. Many brands tend to forget these subsets of the population, which means that those who do not will secure a competitive advantage. Consumers today are not hesitant to spend exorbitant amounts on their children, a fact that should appeal to any company looking for new areas of opportunity. Stats for The Wizzybug Trending: Older & Mild
Traction: 5,234 clicks in 427 w
Interest: 4 minutes
Concept: The Wizzybug
Related: 59 examples / 45 photos
Segment: Neutral, 4-35
Comparison Set: 21 similar articles, including: energy-boosting chocolate snacks, bug-repelling body suits, and feminine feline photography.