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When Samsung wanted to pull off a buzz-worthy publicity stunt to promote the Samsung Jet phone and its super fast camera, they enlisted bungee jumping elephants and a flying spaceship. Yeah, Samsung doesn’t mess around.

The Samsung Jet Phone stunt involved “32 hidden cameras” and “hundreds of unsuspecting people,” in Piccadilly Circus in London.

Check out the remarkably innovative publicity stunt in the video from the Samsung Jet Phone launch above and watch as bungee jumping elephants come hurtling out of a flying saucer.