The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic

By: Amelia Roblin - Published: Jul 25, 2012 • References: & packagingoftheworld
A brand like Longview wines is generally appreciated for its high quality and its many sophisticated and somewhat intellectual labels. There is great value in The Piece wine packaging, but it presents itself in a very different light when compared to its brother beverages.

This time, Voice Design of Australia has produced an uncharacteristic image for this brand of alcohol based on a mural by graffiti artist Vans the Omega. Featuring bold colors, dynamic lines and expressive text, this composition was the winner in Mark and Peter Saturno's Krush Klinic competition to breath a dose of fun and youthfulness into the drink's identity. In addition to the sticker, what makes The Piece wine packaging so iconic and exciting is its special spray paint can container. Stats for Street Art Sauvignons Trending: Older & Warm
Research: 14,535 clicks in 200 w
Interest: 3.5 minutes
Concept: The Piece Wine Packaging
Related: 73 examples / 56 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: twisted top bottle branding, chronicle cabernet branding, and underrated booze branding.