Superstar

The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic

By: Amelia Roblin - Published: Jul 25, 2012 • References: voicedesign.net and packagingoftheworld
A brand like Longview wines is generally appreciated for its high quality and its many sophisticated and somewhat intellectual labels. There is great value in The Piece wine packaging, but it presents itself in a very different light when compared to its brother beverages.

This time, Voice Design of Australia has produced an uncharacteristic image for this brand of alcohol based on a mural by graffiti artist Vans the Omega. Featuring bold colors, dynamic lines and expressive text, this composition was the winner in Mark and Peter Saturno's Krush Klinic competition to breath a dose of fun and youthfulness into the drink's identity. In addition to the sticker, what makes The Piece wine packaging so iconic and exciting is its special spray paint can container.