Now this is what I call an eye-popping ad! This brilliant new ad for The Orange Apple showcases the excellent quality of their retouching, which will stimulate your eye.
The approach? An eye boner!
So simple, so witty, so fantastic.
The ad was created by DDB Canada, Vancouver with creative directors Dean Lee & Cosmo Campbell and copywriter Jarrod Banadyga.
The Photography and retouching are both by The Orange Apple, naturally.
Implications - Consumers are looking for a fantastical element in their products. Items that feature an unconventional aspect appeal to shoppers who want to experience something new in their lives. Companies could develop more of their designs in order to attract more attention.
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