Light of Life Raises Thyroid Cancer Awareness

By: Ayman - Published: Apr 3, 2009 • References: checkyourneck & coloribus
According to this PSA ads from the Light of Life Foundation, "Thyroid cancer is growing 5 times faster than testicular cancer."

That number goes up to 6x when compared to prostate cancer and to 7x when compared to breast cancer.

The campaign graphically builds on the common notion that men should regularly get their testicles and prostate checked and women should get their breasts checked.

The ads show a head in the place of these organs to communicate the importance of getting your neck checked.

The campaign invites you to ask your doctor to check your neck, as doing so could save your life. You can visit for more information.

The campaign was created by Lowe, New York. Stats for Your Head as a Penis & Breast Trending: Older & Average
Research: 11,580 clicks in 371 w
Interest: 4 minutes
Concept: Your Head As A Penis & Breast
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: 24 innovative breast cancer campaigns, naked celebs for breast cancer, and celebrity fashion to fight cancer.