The design for the Mango Lime Spring Edition features a relaxed bear figure who seems to be welcoming in the warm spring weather.
The packaging was designed by Division and the illustration they've created emits an easy-going, good-time vibe. The design is effective and awesome, but I bet the drink could probably sell itself off the shelves regardless of packaging due to its glowing radio-active-looking liquid -- now who doesn't want to try some of that?
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Concept: The Mango Lime Spring Edition
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Segment: Neutral, 18-55+
Comparison Set: 22 similar articles, including: delectable brew branding, badass booze branding, and art deco alcohol bottles.
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